Fendi

Part of the LVMH fashion group, Fendi is an Italian brand of the highest calibre. The company started out back in 1925 in the eternal city, Rome, specialising in luxury leather bags and luggage and fur coats, which were the style of choice for the country's elite.

Initially its reputation was centred around Rome, this changed in the late 1960's when a young Karl Lagerfeld was appointed chief creative director for the company.

Within a few years, Lagerfeld presided over an expansion of the brands range and international distribution, with New York department stores queuing to get hold of their luxury products.

Today the company has expanded into new sectors, including their sublime collection of Fendi Sunglasses which carry the trademark chic style that the brand has become known for.