DIESEL

The forefathers of modern denim, Diesel tore up the tired and stale denim industry, making wearing jeans cool again and reinvigorating the fashion world.

The brainchild of Rene Russo, he took denim design to the next level, experimenting with cuts, dyes and distressed finishes and making jeans once again the essential wardobe purchase.

Consistently innovating and with often controversial marketing campaigns, Diesel have retained their place as the leading denim brand despite increased competition from new and old brands alike.

In recent years the company has expanded its output into new sectors including perfumery and beachwear and also their fantastic range of Diesel Sunglasses which we sell online.